Work hard. Dream big. Never give up.

Creating a powerful yet accessible and inviting identity for the fitness platform of former kickbox champion and professional trainer Youssef Aknikh.


Visual identity
Digital design

Fightwear codes, sports graphics and maximizing potential

Inspired by the colors and graphics of sports in general but by fightwear codes in specific, we created an identity that plays up the fitness philosophy and promise of Youssef himself: maximize one’s potential.

“Good can always get better”

Youssef's reputation as a personal and goal-oriented trainer is captured in his well-used phrase: “Good can always get better”. So it goes without saying that we integrated this philosophy into his new house style.