From lab breakthrough to commercially viable brand

We worked hand-in-hand with Avantium’s leadership, aligning every department and ambition into a rock-solid brand strategy. Through workshops and collaborative sessions, we shaped a narrative that’s more than B2B—one that inspires manufacturers, resonates with consumers, and champions sustainability at every level.

A name sets the tone. It sparks recognition, emotion, and trust. Releaf is more than a name—it’s a mission. A promise to relieve the planet of fossil plastics through plant-based innovation. Our proven naming process distilled Avantium’s vision into a brand that’s relatable, powerful, and built to own the space.

Now live, Releaf isn’t just another sustainable material—it’s a category-defining force. The new brand features an optimistic color palette, organic shapes, and a collaboration-friendly layout system, ensuring both innovation and adaptability for long-term success. The bold, generated photography captures its forward-thinking spirit, making an impact with brands like Carlsberg, LVMH, and Pangaia. A manifesto, a distinctive visual and verbal identity, a digital home, and AI-powered brand assets—everything is in place to scale.

Big ideas need a solid foundation and tactical creativity. If you're a sustainability brand looking to secure funding, nail your positioning, or name your next breakthrough—we’ve got you. 

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Let’s talk: mark@welcometocircus.com

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