Equipping a legacy brand for a new era
Since 1992, De Bonte Koe Chocolade has crafted artisanal chocolates with passion and precision. Now, led by a progressive, media-savvy sibling duo, the brand honors its legacy while thriving in the digital age. Their products regularly go viral, thanks to a savvy social media strategy that highlights their sustainability efforts and engages a growing community.
Our challenge? Develop a fresh identity that reflects both their heritage and their bold, ethical vision for the future.
Chocolade van goeden huize (Chocolate of good origin)
With sustainability and craftsmanship at the heart of De Bonte Koe, we created a full-spectrum brand identity that aligns with their mission. Key elements include:
A distinct verbal identity—a playful nod to ‘50s optimism, reimagined for today.
A bright and upbeat color palette—fresh citrus and lavender tones.
A curvy, generous font—echoing the lusciousness of fine chocolate.
The return of the cow—a joyful mark of quality and tradition.
Irresistible photography—‘bites’ taken from chocolates, sparking sweet anticipation.
The result? A bold yet nostalgic brand that bridges premium tradition with contemporary charm, that’s perfect for the social media era.
Bold assets to drive the brand forward
De Bonte Koe now boasts a unique collection of brand assets—seamlessly adaptable across physical and digital touchpoints. The identity strikes the perfect balance between heritage and modern appeal, allowing the brand to expand with confidence.
Work
Collaborators
Ninetynine – Interior
Vasco Valentim – Illustration
Pim Gerrits – Copywriting
Ralph Edelstein – Copywriting
