Urban playground in the heart of The Hague

For our client LIFE Europe, CIRCUS developed a progressive and playful area brand for Hollands Spoor Kwartier. In the coming years HS Kwartier is to become The Hague’s most radiant district, with 90,000 sqm new builds.


Place branding
Brand strategy
Visual identity
Digital design
Motion design

Where everything comes together

Born out of its humble origins, HS Kwartier will become the area where the best of modern city life can be found. Cosmopolitan, eclectic, full of energy and spirit of youth, surprising, inspiring… it’s the connector, facilitator and supporter of everything that matters in urban living.