CIRCUS Ventures
turns game-changing
entrepreneurial ideas into
brands designed for scale.

we do

For many young companies looking to make a positive impact on the world, ambition often reaches beyond early-stage budgets. We created CIRCUS Ventures to bridge that gap. For the past 25 years we have been building brands from the ground up. With CIRCUS Ventures we bring our extensive network of creativity and strategic expertise to start-ups and scale-ups, helping build their brands while sharing the entrepreneurial risks. By laying a mature brand foundation in the crucial early stages of existence, we help attract investors and accelerate go-to-market journeys. From strategic positioning to brand identity, pitch decks to market research, managing forward to continuous creativity, we increase long-term value and the odds of success by ensuring young companies punch far above their start-up weight.

Howie Roll

Howie Roll founders Oscar Claessen and Selwyn Maan approached us with a vision to bring a fast casual vegan roll concept to the market. With years of hospitality expertise behind them, they saw incredible potential to introduce a plant-based sushi rolls to a large mainstream audience. Fast food as a force of optimism was something we wanted to be part of, so we became entrepreneurial partners in helping fulfill their dream. While they focused on vegan innovation and automation, we took over full control of strategic and creativity. From the brand positioning and naming, brand identity and tone of voice to pitch decks, marketing assets and sourcing an interior design partner, we helped create a formula concept that can be instantly scaled. The first Howie Roll opened its doors in Q3 2022. Expect more to come.

> See case

Let’s connect

We are fast, passionate and conscientious brand builders looking to help brilliant minds start-up or scale-up their positive, impactful and potentially industry-altering ideas. As a boots-on-the-ground creative investor, we are always interested in working with entrepreneurs with impactful ideas to help them accelerate their entrepreneurial dream. Put simply, if you want to take your circus on the road, give us a call.

> Get in touch

Our products

Market & Audience

Creating market context and audience segmentation.

Brand Strategy & Identity

Brand positioning, brand asset design, storytelling and tone of voice, brand book.


Creative platform development, messaging structure and marketing collateral.

Strategic Advisory

Strategic and forward planning, roadmaps to success and active board member roles.