Crafting a new heritage

Hembrug is an area near Amsterdam with a robust face and a green heart, where urban dynamism and tranquillity go hand in hand. A unique unexplored place with a rich history as a source of inspiration to live, work, discover and make things possible. This unprecedented combination introduces a unique character compared to the average urban environment.

CIRCUS was tasked to create the new brand identity and communication concept for this developing area full of history mixed with a vision of idealistic urban living.