![](https://welcometocircus.com/wp-content/uploads/2022/01/Hembrug-letters.jpg)
Crafting a new heritage
Hembrug is an area near Amsterdam with a robust face and a green heart, where urban dynamism and tranquillity go hand in hand. A unique unexplored place with a rich history as a source of inspiration to live, work, discover and make things possible. This unprecedented combination introduces a unique character compared to the average urban environment.
CIRCUS was tasked to create the new brand identity and communication concept for this developing area full of history mixed with a vision of idealistic urban living.
Services
Place branding
Brand strategy
Visual identity
![](https://welcometocircus.com/wp-content/uploads/2022/01/Bitmap-2.jpg)
![](https://welcometocircus.com/wp-content/uploads/2022/01/hembruglogo-uil-small.jpg)
Where old meets new
Hembrug is a unique place where contrasts and diversity are at its heart. A concept where old meets new. The meeting point between:
Water and land
Industrial and eclectic
Living and discovering
Heritage and modern
Authentic and surprising