Crafting a new heritage

Hembrug is an area near Amsterdam with a robust face and a green heart, where urban dynamism and tranquillity go hand in hand. A unique unexplored place with a rich history as a source of inspiration to live, work, discover and make things possible. This unprecedented combination introduces a unique character compared to the average urban environment.

CIRCUS was tasked to create the new brand identity and communication concept for this developing area full of history mixed with a vision of idealistic urban living.


Place branding
Brand strategy
Visual identity

Where old meets new

Hembrug is a unique place where contrasts and diversity are at its heart. A concept where old meets new. The meeting point between:
Water and land
Industrial and eclectic
Living and discovering
Heritage and modern
Authentic and surprising