Hassle Free Cycling
Best known for bringing innovations to professional road racing and mountain biking, Shimano understands that the typical urban cyclist simply wants to get from A to B safely and hassle-free. It was on CIRCUS to create a long-term strategy that connected Shimano’s rich history and expertise to contemporary urban needs and to create a communication platform to be implemented across Europe.
Identity & Tone of voice
The Just Ride logo is our Urban category platform sign-off. It is derived from urban street signs and symbols. Brutalist boldness and simplicity. Heroeising the Shimano components that guarantee a hassle free cycling experience.